This year, CIR food Group was among the participants to 2007’s edition of the trade show Sana Salone Internazionale del Naturale, with a 32 square meters booth located in the international pavilion next to some of the most important national organizations. On this occasion CIR food counted on its strengths to gain attention, and highlighted the food services it offers to schools, hospital, healthcare centers and private corporations. Specifically, one side of the booth displayed a multimedia show centered on the project La mensa dei miei sogni (My dream cafeteria), which research, designs and plans the ideal cafeteria where children can have lunch.
The booth was a popular attraction and drew many people. The new brochures on the food services offered to school, hospital and healthcare centers were also very popular.
CIR food believed Sana to be the best venue to hold its 4th workshop. A daring bet considering the number of conferences and meetings organized during the trade show. Taking the cue from the “Consumers focus on healthy nutrition” public opinion poll, the results of which were presented by Giuliano Gallini Marketing Director CIR food, who highlighted the importance citizens place on a healthy diet, CIR decided to focus on a subject that could be interesting but also educative: the tight connection between a healthy diet and overall health.
The key to the success of the workshop, which saw 120 people in attendance, a record for a conference held during a trade show, lies specifically in the real and current information presented during the keynote speeches. Mirko Bolognesi, CIR food Expert on Managing Food Services Delivered to the Health Industry, presented a study titled “A service for the Alzheimer patient. Healing with food: between nutrition and therapy”, which shows how nutrition and environment can become factors in slowing the degenerative aspects of the disease.
Isabella Zini and Patrizia Pedrazzi from the Department of Nutritional Sciences of the Università di Modena and Reggio discussed the latest studies on strategies to prevent obesity in pre-school children.
Dr. Carlo Lesi, Director of Dietology and Nutrition, AUSL ,Bologna, provided us with something to think about with his presentation of data supporting the idea that a healthy diet and a correct way of eating a meal can prevent eventual work related incidents; two factors that aren’t usually considered as a possible cause.
Finally a round table, moderated in an entertaining and eclectic way by Patrizio Roversi, with special guest Carlo Gargiulo, who is the doctor on Elisir a popular television show, the keynote speakers, and Ivan Lusetti, President of CIR food Group, sparked an interesting discussion about the responsibilities that some interlocutors have in teaching a correct and healthy diet. During the debate it was brought special attention to the role of family, schools, doctors, and television, which is often seen as an enemy but can also become a communications medium for healthy information. CIR food companies also added their contribution to this field, by offering their expertise and methodology and playing a very active role in spreading information about healthy and balanced nutritional habits.
Conference abstracts are available at www.ilgiornaledelcibo.it