workshop
A yearly appointment with quality
Since 2004 CIR food has organized a yearly conference to discuss the Italian restaurant business. This initiative is beginning to be recognized as a popular event thanks to the quality and depth of the debates which deal with highly interesting and complex topics concerning the restaurant business.
“We felt the need to create an opportunity to study and discuss these topics without the sometimes too lively self reference often used by the companies in this sector, us included, during their own trade shows. Too much publicity, too much superficiality. Instead, there are seriously influential experts that need to be heard and, above all, critical problems that need to be confronted during an open and candid public debate. The research, new technologies and new ideas are very important: but to transform the innovation into a true advantage for the final consumer, it is necessary to expose it to public criticism and constructive discussion.” Giuliano Gallini, Director of Marketing Strategy CIR food Group
The format calls for a single day split into two sessions; during the first session original studies commissioned by Cir food are presented to experts of the sector; while the second session consists of a round table to debate the topics emerged during the first session, also allowing for audience participation.
The audience consists of operators of this sectors, specialized press journalists, and above all customers.
Workshop
2004 Reggio Emilia – 1st workshop:“What will we eat in twenty years? - Nutrition between culture and health”
2005 Milan – 2nd workshop:
“Nutritional trends and styles adopted by the Italian consumers for their lunch break”
2006 Modena – 3rd workshop:
“Recipes for the workplace. Corporate food services between past and future”
2007 Bologna – 4th workshop:
“The balanced meal. How healthy nutrition improves the quality of life”
2008 Reggio Emilia – 5th workshop:
“Internet in the kitchen. How does cooking change with a computer as an assistant chef?” with contributions from the users of www.ilgiornaledelcibo.it
Patrizio Roversi was the moderator for all these meetings and, besides adding some very entertaining comments, he managed to brighten up topics that might otherwise have been too technical.
CIR food s.c. - VAT 00464110352